Our Vision is
JUST AND JOYFUL FOOD FOR EVERYONE.
At New Grocery Movement, our mission is to grow a grassroots movement for food sovereignty by reimagining groceries.
Our mission is shaped by the following values
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Community
Cultivating collective power with local communities as our driving force of change
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Resistance
Uniting in fierce opposition against all oppressive systems
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Justice
Dismantling colonial and capitalist power to achieve liberation for all – through food
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Sustainability
Building a lasting movement for a food system that is in true harmony with the land
A note on Land Acknowledgements
At NGM, we do not believe land acknowledgements should end with the recognition of the traditional Indigenous lands on which we reside. Instead, we believe it is an opportunity to open a conversation on our further calls to action: to give gratitude to the Indigenous people of this land for their resilience in sharing it as we continue to make it home, often without permission; to dive deep into learning and understanding the historical context and present day continuation of the colonization and genocide of this land and its people; and, to create meaningful action items outlining how the land will be given back. As we build this movement on stolen land, these calls to action remain at the forefront of our mind. We encourage you to explore them as well, and reach out if you want to learn more or have ideas about their intersection in NGM’s plans.